This was first published in the Huffington Post on 29th August 2014. Milking it As the cardamom flavoured milk was passed to me to try my heart sank. I don’t like the mouth feel of milk and am indifferent to its flavour. I had little choice, I was surrounded by delegates at a workshop in Saudi Arabia […]
Out of control… Lessons from the back Read More »
It’s always good to know more about your consumers. Whether it’s the trends likely to influence them, or how to engage with each different generation of consumer in the most effective way – a better understanding of who your consumers are today and what will influence them in the future will help increase the success
Understanding the Consumers of Tomorrow Read More »
This was first published in Bdaily Business News on 26th August 2014. It’s a flaming mess In their infinite arrogant wisdom, the “Dragons” in the latest series of BBC2’s well-known entrepreneurial roasting session Dragon’s Den recently turned down Richard and Lynn Bye’s request for investment in their cycling apparel business “Fat Lad At The Back”, otherwise known as “FLAB”.
Dragons – All smoke and fire Read More »
This was first published in Fresh Business Thinking on 16th August 2014. Man up! The deluge from the cloud burst meant the streets had become streams. As I ground my way slowly up the steep hill 150 miles in with 50 to go on a long training bike ride, a driver overtook me. The wave of water
